Just recently, a librarian at Ohio State University got in trouble for recommending rightwingnut David Kupelian's book for freshman reading. I'm skirting the whole freedom of speech issue. Clearly, the book is the ravings of a deluded crank. But cranks have First Amendment rights too.
Rather, I'm going to update a point I made earlier when I discussed Kupelian's book. The book relies heavily on Marshall Kirk's and Hunter Madsen's book, After the Ball -- a progay rights book, written by two marketers who suggested using classic marketing techniques to change people's minds in favor of gay rights -- as the prototype for The Marketing of Evil.
Kupelian, and many other like-minded folks before him, act as though After the Ball is a secret playbook driving "The Gay Agenda." Indeed, Kuznicki's recent post links to an article which notes:
The agenda of homosexual activists is basically to change America from what they perceive as looking down on homosexual behavior, to the affirmation of and societal acceptance of homosexual behavior.
It is an agenda that they basically set in the late 1980s, in a book called "After the Ball," where they laid out a six-point plan for how they could transform the beliefs of ordinary Americans with regard to homosexual behavior — in a decade-long time frame.
And Kupelian himself just wrote an article commenting on the Ohio State University controversy which again trots out Kirk and Madsen's book as the driving force behind "marketing" homosexuality.
To prepare you for what we'll encounter at OSU – and at most any other school today – let me introduce you to two experts on the selling of homosexuality to America; in fact, they wrote the book. Harvard-educated marketing professionals Marshall Kirk and Hunter Madsen authored the acknowledged PR bible of the gay-rights movement, "After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the '90s."
The problem with Kupelian's thesis is that its simply not true. Most gay people, and most proponents of gay rights have never read or even heard of the book. The book was, until recently (I do believe) out of print. A few months ago when I wrote my original post, when I googled for the book, no Amazon links even came up (at least, not on the first few pages). Presently, when you google for "After the Ball," Amazon does indeed come up as the first link. Why the change? Well, let's look and see who is buying After the Ball. Kupelian's book, alas, seems to be selling quite well. He seems to have revived interest in Kirk and Madsen's book.
As Amazon tells us, customers who bought After the Ball also bought:
The Homosexual Agenda: Exposing the Principal Threat to Religious Freedom Today by Alan Sears
The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom by David Kupelian
The Aclu Vs. America: Exposing the Agenda to Redefine Moral Values by Alan Sears
Outrage: How Gay Activists and Liberal Judges Are Trashing Democracy to Redefine Marriage by Peter Sprigg
Homosexuality and the Politics of Truth by Jeffrey Satinover
If you look at what comes up under google, two Amazon links are first, my old Positive Liberty post is the fourth link and every other link is a rightwing antigay conspiratorial type page. The critical discussion on the "gay rights" pages is absolutely mum.
So why is that? 1) Either gays and advocates for gay rights simply are, for the most part, unaware of the book or unconcerned with its contents, or 2) like the Masonic handshake, we've all conspired to keep our reliance on After the Ball a "secret." And now the secret is out.